“C-it DU-it” (pronounced “see it; do it”) hosted its first Learning Event in Homa Bay in October 2024. This was the first time Homa Bay’s 16 Work Improvement Teams met to share innovations around early identification and referral of pregnant women. Nobody could ignore the palpable energy in the room as the Work Improvement Teams (WITs) arrived from all over Homa Bay. WITs displayed their hand-drawn posters, transforming the conference room into a huge talking wall. Representatives from all levels came to learn about community-led approaches to improving the uptake of antenatal care. The more than 130 participants included community leaders, adolescents, community health promoters (CHPs), community health assistants (CHAs), in-charges, sub-county and county representatives from Homa Bay, Migori and Kisumu, implementing partners, national leaders from the Community Health Division and the Department of Primary Health Care and international collaborators from Liverpool.